01. Health
The central cross‑like shape immediately places Medelive within the visual language of healthcare brands.
Visual identity
Medelive
Rapid medicine delivery.
Logo
A minimal logo built from simple geometric forms. This approach makes the identity flexible in use and independent of short‑lived trends.
Colour palette
White, red and black are the primary colours. They create a broad range of high‑contrast combinations, while grey and pink provide useful supporting tones for real‑world applications.
Brand pattern
The pattern is built from elements of the logo and creates another meaningful shape: a lightning bolt representing delivery speed.
The identity clearly communicates health and speed
02. Motion
The tilted diamond and red colour give the identity a dynamic character.
03. Balance
Minimal detail and simple forms keep the system flexible and resistant to trends.
Brand applications
The identity works equally well on physical touchpoints – including print and vehicles – and in the mobile app interface.
Guidelines
Once the identity is complete, the client receives a guide describing the recommended rules for real‑world use. The level of detail depends on the client’s needs.
Medelive visual identity guidelines
Loading guide…
Your browser does not support embedded PDF viewing.