Hi!I’m Erik Shevchenko

I create visual languages for brands –
from the initial idea and identity to everyday communications.

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Currently – Lead Designer at Gazprombank.

Context
Idea
System
Applications
Support

Selected projects

From the idea and visual language
to a system and its applications.

Ozon Bank

Communication design for the bank’s B2B division

A series of visual assets for a banking product.

My role: Designer

Medelive

Brand identity for a medicine delivery service

A logo, colour system and guidelines for using the identity.

My role: Brand Designer

Quartier

Naming and identity for a real estate agency

From finding a name to a visual identity inspired by Moscow’s architecture.

My role: Brand Designer

Alter-ego

One identity across multiple business areas

A brand identity bringing together the services of a health and beauty centre.

My role: Brand Designer

Madeline

Naming and brand identity

CSGroup

A family of logos

Logos

A collection of marks

Motion

Personal projects

Experience and responsibility

Work across product teams, studios
and independent projects.

2025 – present

Gazprombank

Lead Designer

I design communications for the bank’s IT and HR teams.

2022 – 2025

Ozon Bank

Designer

Unified the design of more than 10 B2B banking products. Developed the brand, creating key visuals, landing pages, campaigns and print materials.

2019 – 2022

Rize

Art Director

Developed brand identities and coordinated work across branding, web design and marketing.

2017 – 2019

Phenomen Media

Art Director

Created and developed identity concepts, led designers and mentored interns.

2011 – present

Freelance

Brand Designer

I support businesses with design expertise and contribute to educational and non-profit initiatives.

How I work

Connecting meaning, visual character
and practical application.

Start with the challenge

I study the context and competitors to find an idea that can become the foundation of a brand. For Madeline, the work started with research and naming.

Madeline naming and identity

Build a system

I work with more than a logo: colour, typography, graphics and the rules for using them. For Medelive, these elements form a coherent brand identity.

Medelive identity system

Bring it to life

I develop visual languages across communications. At Ozon Bank, I unified the design of more than 10 B2B products and worked on key visuals, landing pages and print materials.

Ozon Bank communications

Work with a team

As an art director, I developed concepts and coordinated designers: across branding, web design and marketing at Rize, and on brand identities at Phenomen Media.

Experience and responsibilities