For lending, the visuals highlight percentage symbols, numbers and money.
Ozon Bank
Communication design
Ozon Bank’s business division offers more than ten products. I designed communications for each of them.
3D illustrations
The first task was to bring all communications together through shared composition principles and a common library of colours, materials and 3D objects.
For business accounts, the emphasis shifted to business-related objects.
For factoring, we highlighted products from different business sectors.
For leasing, we used direct associations: cars and related objects.
AI tools
Alongside 3D compositions, we also used AI tools. All the people in these designs were generated in Midjourney and refined in Krea and Firefly.
Merchandise
AI tools also helped with merchandise design. For example, a notebook inspired by a Magritte painting was created with Recraft.
We also wanted to reflect the growth in marketing metrics that we tracked alongside improvements to the bank’s communications.
In motion
